Creating and Managing your Corporate Brand

Branding plays a very important role in determining the public’s reception to and success of a product or service. This is especially so for newly launched brands. Learn the steps involved in creating and sustaining a brand, and discover how it impacts your relationship with business prospects and customers.

Course highlights:

  • Creating, developing, and managing a strong brand
  • Planning and executing your mission and vision for your brand
  • Positioning your brand and establishing its identity and style
  • Understanding the value of having a recognisable logo and a catchy slogan
  • Knowing when to effectively launch your brand
  • Connecting and interacting with customers through your brand
  • Evaluating your brand and reviewing your marketing strategies

This course will benefit:

Those involved in marketing/branding activities.

Features and benefits:

  • Clean-looking and user-friendly interface optimizes navigability, allowing users to learn independently
  • Rich content with downloadable reference documents enable users to gain an holistic understanding of the topics covered
  • Interactive elements found throughout the program engage users’ attention, stimulate interest and increase absorption of knowledge
  • Summaries, quizzes and hypothetical scenarios further reinforce understanding and facilitate learning
  • Full-fledged customer support team renders timely technical assistance, ensuring that courses can be completed with minimal disruptions
  • Professional-looking certificates can be printed as proof of completion
Course Duration: 1 hour (60 minutes)
Course Fee: $40.00 Per User / Year

For volume license purchase, please reach us at for a proposal.

* Course User Licenses are issued for a one year period and are to be renewed annually

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